We make all our material choices carefully; we investigate the environmental impact of the material and test how it will withstand use and washing. From a sustainability perspective, all materials have their own advantages and disadvantages, which is why no textile fiber can be considered a purely good or bad option. However, we are constantly working to use the most ecological options on the market in our clothing.

We want to reduce textile waste by making sustainable products. Our timeless collections also speak in favor of slow fashion. Clothes that last longer in the cycle have less of a burden on the environment, as the product is used up before it ends up as waste.

The quality of the products also starts from the design, which means that the products are made of durable materials that are suitable for the intended use of the product. We want to create empowering fashion with a twinkle in the eye - products that last over time and use and feel relevant from season to season.