In February, we had the honor of representing the world's largest (and most amazing!) parcel vending machine in the window of Box by Posti on Helsinki's Keskuskatu! On display was a curated selection of Kaiko's spring novelties.
Opened in November, the brick-and-mortar store Box brings online retailers and consumers into the same space. Despite all the digitalization, brick-and-mortar stores and purchases made in physical premises are still important to people. Consumers often want to see or try a product in a brick-and-mortar store before buying it online, or the other way around, i.e. the product is first viewed online and the purchase decision is made in a brick-and-mortar store.
The Box space opened on Helsinki's Keskuskatu combines an online store and brick-and-mortar store, fitting booths and package recycling, comprehensive customer service and the world's largest wall of parcel machines. At the same time, the space functions as a test space for new digital services, a showroom, and a working and event space.