Kaiko x Box by Posti

In February, we had the honor of representing the world's largest (and most amazing!) parcel vending machine in the window of Box by Posti on Helsinki's Keskuskatu! On display was a curated selection of Kaiko's spring novelties.

Opened in November, the brick-and-mortar store Box brings online retailers and consumers into the same space. Despite all the digitalization, brick-and-mortar stores and purchases made in physical premises are still important to people. Consumers often want to see or try a product in a brick-and-mortar store before buying it online, or the other way around, i.e. the product is first viewed online and the purchase decision is made in a brick-and-mortar store.

The Box space opened on Helsinki's Keskuskatu combines an online store and brick-and-mortar store, fitting booths and package recycling, comprehensive customer service and the world's largest wall of parcel machines. At the same time, the space functions as a test space for new digital services, a showroom, and a working and event space.